I THINK. I FEEL. I LEAD WITH PASSION.

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I THINK. I FEEL. I LEAD WITH PASSION.

With about 30 years of diverse experience and worked with many top Fortune 100 and 500 brands such as P&G, HP, United Airlines, Citigroup, Chevron, L’Oreal, EJ Gallo Winery, and Nestle, I’m the ideal creative partner and collaborator to be by your side. Together, we can create and lead strategic brand experiences, holistically, across all experience media (shopper marketing programs, retail environment design, digital engagements, social media marketing, events, etc) and truly create meaningful human connections. I love collaborating with my fellow colleagues, mentor my teams, and help foster a positive environment to build true camaraderie. I’m driven with passion who’s not afraid to roll up my sleeves and dive right in while keeping a 30,000 foot view. I can also make you spit your coffee and laugh along the way because I believe laughter is good for the soul (and your sanity). And because I believe it takes a passionate team who respects each other where, together, we can deliver success and drive growth for your clients. See below the areas I can help lead and do with your team to make you look great.

In each section below, click on any visual icon to take a peek at my work.

SHOPPER MARKETING

When given strong and inspiring insights, I can help create and lead brand experiences, from concept to execution, to connect with Shoppers in meaningful ways. I’ll find a way to tap into the right emotion to get them engaged, inspired, and want to purchase in a truly integrated approach.

RETAIL

I can develop as well as lead strong conceptual approaches for retail environments that displays a brand in an inviting way. A space that encourages engagement and inspires the Shopper along their purchase decision journey. I love exploring and collaborating with smart talent and, together, build a memorable Shopper experience that will inspire purchase, help keep the brand top of mind, and make the Shopper want to come back for more.

DESIGN

Passionate, thoughtful, and mindful about design is incorporated into everything I do and with the teams I lead and collaborate with. From branding to getting a message across to selling a program idea with just a mood board, I break down the complex into its simplest form in a striking way—using it to improve the consumer experience and to bring a vision to life consistently across all media.

EXPERIENTIAL EVENTS

Can’t always have the dream budgets and resources you need when creating brand experiences. But with lean budgets, lean teams, and knowing how to be creatively resourceful, I’ve created and led brand experiences that range from feeling immersive to being simple but memorable to drive traffic as well as engagement to inspire purchase.

SOCIAL MEDIA

I can help create connected brands to bring people together from around the world. I’ve developed and have led teams to create content with thumb-stopping impact to extend reach and awareness, unite people by the power of human connection, and inspire them to want more or buy.