NEW PRODUCT LAUNCH

Clients  HP/GSB (Global Small Business division)

Challenge
Create LinkedIn Awareness assets to introduce the new T-830 24-inch Multi-Function Printer to small business owners and IT decision makers within the architecture, construction, and engineering sectors to drive lead generation.

Insight
The key to a small business’ overnight success is years of hard work and perseverance.

Idea
Bring It On

How it works
With the “Bring It On” idea, my partner and I wanted to shine a light on the journey many small business owners and companies face on a daily basis. This helps to show how HP not only understands these trials and tribulations they go through but offers a reliable product to support their growing productivity needs. So working with a very lean budget, initial key visuals for the new product, and existing photography assets, we were able to create unique content for LinkedIn that focused on the 3 productivity-driven KSPs of the product (convenience, trust, and communication) that would help to achieve lead generation. We tailored the communication to each of our target audiences: architects, engineers, and construction and not use overly-technical language as well as giving a designated color ombre scheme in HP blue values to help make the posts “thumb-stopping worthy” as one goes through their LinkedIn feed.