Aisle Reinvention

Client  Paris Presents
(Manufacturer of beauty products and personal care for most Retailers' private label line)

Challenge
Engage new users who don't use brushes and encourage existing users to buy more by education, featured top trending looks, and convincing them brushes need to be replaced more often.

Insight
Feeling confident is the leading reason women wear make-up. Looking their best helps them feel their best. Women do not understand the important role brushes play in optimal make-up application and results because they see them as unnecessary and time-consuming.

Idea
Give your make-up brushes a makeover.

How it works
Created fun and engaging retailer-specific aisle reinvention concepts that involved education, experimentation, and simple navigation. Easy to find destination lures and intrigues the Shopper with its simple, colorful display of multiple brands that's easy to navigate through. Inviting the Shopper to browse and have fun feeling and experimenting with the actual brushes to create excitement and inspire purchase. Special display features educated the Shopper on brush maintenance, what's best for her as well as to inspire new trending looks to try she can easily do with the brush.