Digital/Social Campaign

Client  Nestle/Jack's Frozen Pizza

Challenge
Frozen pizza sales decline 4.5% during summer months. Jack’s needed to increase sales.

Insight
8 out of 10 people are bored with their current grilling options.

Idea
Brand Jack's as the first and only "Official Pizza of the Grill" to promote an entirely new usage occasion.

How it works
As “The Official Pizza of the Grill,” Jack’s frozen pizza was a breakthrough campaign that used social media, in-store signage, and a sweepstakes to drive awareness of a small brand and change how people viewed the brand as well as the category.

Results
We carved out an ownable territory and created excitement for Jack's by promoting it as a new grilling option, as Americans were bored with their typical grilling options. This helped grow the business despite seasonal category decline and drove awareness and trial via social engagement.

Awards
Effie - Bronze
Seasonal Event

Reggie - Gold
National Consumer Campaign, Budget under $3M

Akron Addy - Gold
Digital Advertising Campaign