Event

Clients  Lavazza/Eataly

Challenge
Bring to life the creative platform, “Live Like An Italian”, with event and social media content ideas.

Insight
Life does not get any slower. Life moves it at one speed—full speed ahead. There is no “slow” only “go”.

Idea
Live Like An Italian

How it works
The idea of “Live Like An Italian” is to slow down, enjoy more, and savor the moment. Even from the most ordinary everyday moments. Because they all happen once in our lifetime.

My team and I concepted these ideas, selected by the clients and executed, that gives one of the many ways to experience the Italian mindset on life during the holiday season. Learning to slow down to savor the moments with family and friends.

First concept was a partnership with Eataly. Who better to partner with than a place where people love to gather as their favorite Italian culinary getaway and where Lavazza’s coffee bar was nested within. It gave the perfect opportunity to create a Facebook Event for targeted Facebook users where it allows them to select a friend to join them for a complimentary cup of Lavazza coffee at their local Eataly. Their friend would then simply accept the invite and both will be given a voucher via Facebook Messenger to enjoy and savor delicious cups of free Lavazza coffee together!

Next concept was working with none other than the infamous native Italian, Fabio Viviani. A celebrity chef from Top Chef who is also a restaurateur, with a few Chicago local restaurants, and a cookbook writer. My team and I have developed social content with Fabio as the host for “12 days of Lavazza”, a content series that shows how to savor, celebrate, and enjoy an authentic Italian holiday with Lavazza. Fabio, for 12 days, would show or talk about how to easily do things from making some favorite Italian holiday desserts for sharing to reminiscing his childhood traditions to crafting the perfect cup of coffee with a twist. The content series went live during December on Lavazza’s and Fabio’s social channels leading up to Christmas.

These executions not only invited people to live like an Italian across the country but helped drive trial of Lavazza amongst new audiences as well as keeping the brand top of mind during the holidays.