CATEGORY REINVENTION

Clients  L'Oreal/Walgreens

Challenge
Transform the traditional drugstore to a retail health and daily living destination with an omni-channel approach.

Insight
Current Walgreen flagships bring the vision to life by relying heavily on new and on-equity categories. But core health offerings remain trapped in the traditional drug store setting.

Idea
Make skincare the bridge from tools of health to wellness-driven beauty.

How it works
Developed a range of conceptual approaches that helped L'Oreal be seen as a category leader by creating a unique shopping experience based on regimen education, decision making on true personal needs, and being in the know of what's new or trending. This helped to unify the experience with the true in-store beauty destination, Look Boutique. Developed mobile functionality to create a seamless experience with Pre, During and Post-Shop phases to give the ability to engage on their own terms.