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Clients  HP/Sprocket

Challenge
Get young Millennials around the world to buy their first printer by inspiring them to make moments and memories real.

Insight
In today’s digital age, the Millennial generation and younger feel there’s no need to print. It’s irrelevant when they can just have everything on their phone and share on social platforms.

Idea
Reinvent Memories (from HP’s AOR, PHD)

How it works
As part of an ongoing effort to make consumer printing relevant and to connect with millennials and younger globally, HP came out with new fun features to be able to personalize and do more with the portable Sprocket printer. Created fun :30 and :15 videos for Facebook, Instagram, and Twitter as a way to demo the new features and be the extensions for the campaign, “Reinvent Memories” to help create awareness. The campaign was to inspire millennials around the world on how they can bring to life the things stored in their phones with their own personal touch and more.