HOLIDAYS

Clients  HP/Sprocket

Challenge
Get young Millennials around the world to buy their first printer by inspiring them to make moments and memories real.

Insight
In today’s digital age, the Millennial generation and younger feel there’s no need to print. It’s irrelevant when they can just have everything on their phone and share on social platforms.

Idea
Reinvent Memories

How it works
To continue HP’s Fall launch success of the new portable Sprocket, my team of 1 art director, 1 copywriter and I were tasked to inspire purchase as a gift or for fun creative uses during the holiday season. Working with lean budgets and quick turnarounds, developed and presented concepts from Halloween to Valentine’s Day to Graduation. Through messaging or visuals, each post for Facebook, Instagram, and Twitter conveyed Sprocket’s portability, vivid colors, and instant printing, featuring memorable fun and creativity to help one imagine what can be done from the smartphone with the little portable printer and its sticky 2x3 prints.