National Promotion CONCEPTS FOR TARGET

Clients  Mondelez/Trident

Challenge
In 5 days, develop Target-specific, high-level, year-long program territories for the Trident portfolio that’s loose enough to still allow for co-creation with Target.

Insight
Trident can be an accessory to your everyday.

Idea
(Options shown as Adlobs above)

Solution
With a key Target client attending a special nearby convention event and only having time to meet during the breaks, my partner and I had to quickly think how to present big conceptual ideas in a limited space, in the most efficient way. The Mondelez clients wanted big, broad ideas that made Trident a regular choice to the Target Shopper. My partner and I developed a range of 6 big ideas ranging from creating adjacencies to special bundles to becoming fashionable. I’ve designed graphic Adlob “mini boards” simple but stunning and portable, to help make the presentation exciting but memorable.