Print Ad

Client  Wunderman

Challenge
Develop a print ad for the 3% Conference to show Wunderman’s support for working women.

Insight
Employers pay an average American working woman 19.5% less than an average American working man for the same work.

Idea
Will There Be a Day?

Solution
Led a team to develop a simple ad that instigated thought and left an impactful impression. Just type. No images. No elaborate design. Beautifully executed in its simplest form, in black and white, while subtly featuring a determined and confident answer. A time that all working women aspire to one day soon.