VISUAL BRANDING
Client Lavazza
Challenge
Create a unique ownable branded look and feel for Lavazza supporting the proposed “Better Shared Together” brand approach. Will be first used on its social channels which will later roll out to other channels in the future.
Solution
A new brand approach was to be proposed to the Italian coffee brand, Lavazza, which was all about creating and enabling quality moments that are better shared together. Incorporating human emotion to what good premium Italian coffee can do: creating togetherness…choosing connection over convenience…promoting the Italian mindset of prioritizing relationships and the value they bring to your life.
I was the creative lead to develop how Lavazza would look visually under this new brand approach. After doing a competitive research, most were heavily product focused where the coffee was mainly seen in a to-go cup and generally singularly focused while using key brand colors.
For Lavazza, to feel togetherness visually, images would always feature a shared moment or the preparation of a shared moment with coffee always in a ceramic or glass cup. The lifestyle-focused setting would feel premium but still have a warm look and feel while including human elements or a suggestion of human presence with product incorporated naturally not forced. The images would not feel overly staged or produced while having intentional use of the Lavazza blue to help brand each shared moment.