NATIONAL PROMOTION 

Client SC Johnson/Glade

Challenge
Develop a national platform for SC Johnson’s new Glade product design. Need to be able to customize for each Customer participating in the program.

Idea
Design the (Mood) in 10 Seconds

How it works
I was part of a very large collaborative SC Johnson team. With the Shopper Marketing team, my partner and I helped to develop and manage customized promotions for the Shopper big idea, Design the (Mood) in 10 Seconds based on the Customer’s retail positioning while all laddered up to the platform, Design the Air. Each having its own exclusive elements to help promote Glade’s new product design with an incentive to buy while all are able to leverage the HGTV partnership. Created a national sweepstakes with HGTV to build excitement and inspire the Shopper to purchase and participate for a chance to win a home design project with a dedicated Glade Fragrance Design Team. Winner will be announced during HGTV’s show, Dear Genevieve. For support, I developed a simple and unique Sales Kit for SC Johnson’s Sales Team to use as a way to generate excitement and engagement with Buyers. Created the Sales Kit in a form of a unique jump drive “booklet” with scratch-n-sniff stickers to experience the new scents. Jump drive automatically launches a microsite to support the Sales Team with helpful online tools and info they can use and be set up for success.