NATIONAL SUPER BOWL SWEEPSTAKES 

Client Tyson/Any’tizers

Challenge
With a myriad of choices for Game Day spreads, the Shopper sometimes forget or don’t think about Tyson as a perfect and simple go-to solution for their Game Day gatherings.

Insight
While Super Bowl Sunday is the 2nd largest food consumption day of the year in the U.S., 40% of Super Bowl viewers are not football fans.

Idea
Little Heroes, Big Gain

How it works
Little Heroes, Big Gain was developed as the Shopper Marketing big idea that ladders up to the overall platform, Little Heroes of Game Day. Created a simple promotion based on the common knowledge of playing football that helps make Game Day planning fun and easy for everyone. As an incentive to purchase Tyson products, Shopper will receive bonus plays for more chances to win weekly prizes. To play, Shopper can simply go on tyson.com/gameday and pick products of Tyson Any-tizers and Crispy Chicken Strips to build their starting lineup of Tyson products. Once they’ve completed and enter their info, Tyson will feature a starting lineup of the week. If the Shopper’s starting lineup matches Tyson’s, they win the weekly prize.

PRIZES
Weekly Prizes
Weeks 1 and 2: RTIC cooler, Instant Pot, Tyson-branded awning, and a Tyson coupon for a free Tyson product

Weeks 3 and 4: Sony 65” HDTV, Sonos surround sound system, free Tyson products, and a serving set

Week 5/Grand Prize: 2 tickets to the Big Game, all-expense paid roundtrip (flight/hotel/Uber rides), and a personal assistant to serve Tyson snacks pre and post game

Results
The 5-week promotion received 47,000 entries.